Websites are an important part of your business – but only if it adds benefit to your business. An outdated website detracts from, both, the reputation of your business among prospective customers, and your results page ranking in search engines. So, how can you tell if you need a website redesign? This article lays out […]
Essential Marketing Tactics: Brick and Mortar COVID-19 Survival Guide
The coronavirus pandemic is forcing brick and mortar businesses to shift marketing tactics and retail operations to digital platforms. The good news is that your customers are still ready and willing to buy. So, how can your brick and mortar business connect with its customers during the COVID-19 crisis? If your business has been slow […]
What is a Full Stack Developer? And Why it Matters to Your Website
All web developers have a different level of systems-mastery in their approach to building digital infrastructures. Many website developers seek to become a full stack developer – but why? To understand what a full stack developer is, you need to understand how websites work, and what the “stack” is. The “stack” refers to a given […]
What’s the Website Development Process? A 4-Phase Project Overview
Building a website is a bit like building a house. The type of house or website you want to build determines the building process. To build your digital infrastructure, the website development process goes through 4-stages of work. Find out what to expect when working with your website development team over the course of your […]
Front End vs Back End of Your Website: Everything You Need to Know
If you’re beginning a journey into running your own website, you’ve probably heard of the front end vs back end. But you might be a little foggy on what the front end and back end matter in terms of performing admin functions. This is your easy-to-understand guide on everything you need to know about the […]
Digital Marketing Examples: McDonalds, Uber, and Airbnb
Utilizing social media is an essential strategy for businesses of all sizes. Many digital marketing examples revolve around social media as the primary means of engaging with prospective and current customers. The reason is simple: That’s where the customers are already communicating. This article delves into how three big businesses are utilizing social media. Learn […]
What is SEO? A Simple Small Business Guide to SEO
SEO stands for Search Engine Optimization. You’ve heard of SEO, and know that it’s important for your businesses online presence – but that’s all. So, what is SEO, and what does it do for your business? SEO is a practice, that provides enormous benefits to small businesses. It is at the core of effectively driving […]
What is Digital Marketing? The Simplest Guide in the World
It’s clear that marketing has gone digital. What are your options? Here’s the simple answer to “what is digital marketing?”
Northwest Indiana Business Magazine Features DOJO
DOJO Creative Brings On Two New Hires for 1-Year Anniversary
In celebration of its 1-year anniversary, South Bend-based marketing company DOJO Creative is doubling in size with two new employees…