A website’s content and copy are integral components of any website redesign. The content and copy are what drive the user experience and determine how successful a site is in delivering its message. Reviewing a website’s content and copy prior to redesigning is a critical phase in the website audit. Many times, outdated content can […]
Our Tech Audit: The First Step Toward Site Maintenance, Upgrades & Redesign
Site progress starts with identifying functionality and pain points. At DOJO Creative, we take time upfront to conduct an extensive tech audit prior to launching any project related to website maintenance or redesign initiatives. A tech audit is an extensive analysis of all aspects of a website’s function, including user experience, search engine optimization, usability, […]
What to Consider When Determining a Logo
When you’re starting a business or rebranding, one of the most important decisions you’ll make is what logo to choose. Logos are an essential part of any operation, helping to create a visual identity that can be easily recognized by consumers. Your logo is the face of your company and it’ll be seen everywhere from […]
Why is Magento a preferred e-commerce platform?
Shopping is one of the most popular online activities worldwide, with surges in e-commerce occurring over the past two years due, in part, to pandemic-related factors. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and e-retail revenues are projected to grow to $5.4 trillion in 2022, according to Statista. Used by more than […]
Why upgrade from Drupal 7 to Drupal 9?
The clock is ticking for Drupal 7 users. Built on principles such as collaboration, globalism and innovation, Drupal is a free, open-source content management system powering many of the digital applications and sites we use each day. Previously, Drupal 7’s end-of-life was scheduled for November 2021; this means automated testing services for Drupal 7 will […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is a bulk email marketing campaign?
With more digital marketing options available than ever before, email continues to rank high as a reliable method for reaching audiences. Airlines pushing discounted flights through subject-line deals, those Groupon bundle announcements, Ticketmaster releasing tour dates — all can be examples of bulk email marketing, with subscribers typically gained by their opting in. Though social […]
What do you mean by curated content?
Playlists, galleries, museums and social media feeds all share a common trait: someone somewhere is selecting what audiences consume. Curated content is the collection and presentation of material created by others, often related to a specific topic or niche interest of value to consumers, in turn providing value to the disseminator. Such media can include […]
Aspects of business shift daily, and adaptability is crucial in steering a company toward success. Customers change. Markets change. New competition rears its head. Rebranding — the creation of a new image and feel for an already established company or product —can be the needed solution for remaining relevant and top-of-mind among a crowded field […]
What Is Front End Optimization?
Computer users are impatient. They don’t want to wait for your website to load. Every second counts when it comes to loading time because you are losing potential viewers by the second. Front end optimization is a way of fine-tuning your website to make it more browser friendly and quicker to load. Front end optimization […]