DOJO Creative returned this year as a corporate sponsor of the Bone Frog Open – Irish Edition, continuing our support of the event since its University of Notre Dame debut in 2024. Hosted by Uncommon Grit SEAL Foundation, the annual event brings together veterans, first responders, community members and supporters for a weekend centered on […]
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The Power of Leave-Behinds: How You Can Enhance Your Marketing Strategy with Internal Print Materials
When so many aspects of commerce are corralled online, the importance of physical marketing materials can sometimes be overlooked. However, leave-behinds — printed materials left with potential clients after meetings or events — remain a powerful tool in a business’s marketing arsenal. These tangible assets can leave a lasting impression, reinforce your message and serve […]
Why Businesses Should Send Representatives to Trade Shows
Trade shows are one of the more engaging events in the business world, where company representatives can showcase their products, witness the latest industry innovations, network with peers and generate valuable leads. Assuming travel is smooth, trade shows can also be a quick refresher, getting the rep out of their comfort zone in a potentially […]
Website Audit: Why Review Site Copy and Content Prior to a Redesign?
A website’s content and copy are integral components of any website redesign. The content and copy are what drive the user experience and determine how successful a site is in delivering its message. Reviewing a website’s content and copy prior to redesigning is a critical phase in the website audit. Many times, outdated content can […]
Our Tech Audit: The First Step Toward Site Maintenance, Upgrades & Redesign
Site progress starts with identifying functionality and pain points. At DOJO Creative, we take time upfront to conduct an extensive tech audit prior to launching any project related to website maintenance or redesign initiatives. A tech audit is an extensive analysis of all aspects of a website’s function, including user experience, search engine optimization, usability, […]
What to Consider When Determining a Logo
When you’re starting a business or rebranding, one of the most important decisions you’ll make is what logo to choose. Logos are an essential part of any operation, helping to create a visual identity that can be easily recognized by consumers. Your logo is the face of your company and it’ll be seen everywhere from […]
Why is Magento a preferred e-commerce platform?
Shopping is one of the most popular online activities worldwide, with surges in e-commerce occurring over the past two years due, in part, to pandemic-related factors. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and e-retail revenues are projected to grow to $5.4 trillion in 2022, according to Statista. Used by more than […]
Why upgrade from Drupal 7 to Drupal 9?
The clock is ticking for Drupal 7 users. Built on principles such as collaboration, globalism and innovation, Drupal is a free, open-source content management system powering many of the digital applications and sites we use each day. Previously, Drupal 7’s end-of-life was scheduled for November 2021; this means automated testing services for Drupal 7 will […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is a bulk email marketing campaign?
With more digital marketing options available than ever before, email continues to rank high as a reliable method for reaching audiences. Airlines pushing discounted flights through subject-line deals, those Groupon bundle announcements, Ticketmaster releasing tour dates — all can be examples of bulk email marketing, with subscribers typically gained by their opting in. Though social […]