In digital advertising, geofencing has emerged as key technology, particularly when paired with social media apps and display ads. At DOJO Creative, we specialize in leveraging its power to offer our clients the newest features of targeted advertising for their campaigns. However, recent changes to Apple iPhone features have also altered the approach of marketers […]
Category: Digital Marketing
Zero In on Your Digital Audience with Paid Social Media Ads
Our clients are always looking for effective ways to reach their target audience, build brand awareness and drive sales. Social media, accessed by more than 60% of the global population, offers one of the best avenues for businesses to achieve these goals. However, because organic reach on these platforms is limited by several factors, paid […]
What to Know about Newsletters and How MailChimp Can Help
When every brand is vying for eyeballs, newsletters can be an effective tool for tailored communication. At DOJO Creative, we understand the nuances of crafting newsletters that capture attention, offer relevant value and forge connections with our clients’ audiences and our own professional contacts. Let’s zoom in on the aspects of newsletters, their undeniable value […]
Unlocking the Potential of Automated Marketing with DOJO Creative
Automated marketing is a powerful tool that can transform how companies interact with their customers. But are you leveraging this now-commonplace approach to its fullest potential? At DOJO Creative, we specialize in guiding clients through the various pathways to automated marketing, helping to ensure they reap its diverse benefits. What is Automated Marketing? Automated marketing […]
How to Measure Lead Conversions from Your Website
Effective lead generation is essential for any business seeking growth and increased revenue. With a well-designed website, you have a powerful tool at your disposal to generate leads and grow your business. However, it’s not enough to just have a website — you need to measure and analyze the results to ensure your efforts are […]
Why hire a professional writer to create your copy?
Any business owner knows the words on their website are significant. They’re often the first introduction a potential customer will have to the company and they can be make-or-break in terms of whether or not that person chooses to do business with them. Hiring a professional writer is an investment, but it’s one that will […]
Shoppable Content: Simplifying the Path Between Business and Consumer
Businesses overlooking social commerce could be missing out on big revenue. People are spending more time on apps such as TikTok and Instagram, with the former surpassing 1 billion monthly active users in 2021 and accomplishing the feat faster than any other name in the 1 billion club. No longer solely content-sharing platforms, these apps […]
Why Advertising on a Podcast Can be Beneficial for Businesses
Nearly 20 years since their inception, podcasts continue to increase in popularity, with record numbers put up in 2021. Last year topped all others for hours spent listening to podcasts, with 15 billion hours compared to 12 billion just two years ago, according to a SEMrush report. The audio-driven format (some shows offer video components) […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is the Difference Between Web Design and Development? – 2021
Web design and development represent two separate, yet interdependent phases in the process of building a custom website. The design comes before development, serving to lay a visual blueprint for developers to digitally construct. When looking for a company to build your website it is important to understand the process taking place during these phases. […]