Any business owner knows the words on their website are significant. They’re often the first introduction a potential customer will have to the company and they can be make-or-break in terms of whether or not that person chooses to do business with them. Hiring a professional writer is an investment, but it’s one that will […]
Category: Digital Marketing
Shoppable Content: Simplifying the Path Between Business and Consumer
Businesses overlooking social commerce could be missing out on big revenue. People are spending more time on apps such as TikTok and Instagram, with the former surpassing 1 billion monthly active users in 2021 and accomplishing the feat faster than any other name in the 1 billion club. No longer solely content-sharing platforms, these apps […]
Why Advertising on a Podcast Can be Beneficial for Businesses
Nearly 20 years since their inception, podcasts continue to increase in popularity, with record numbers put up in 2021. Last year topped all others for hours spent listening to podcasts, with 15 billion hours compared to 12 billion just two years ago, according to a SEMrush report. The audio-driven format (some shows offer video components) […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is the Difference Between Web Design and Development? – 2021
Web design and development represent two separate, yet interdependent phases in the process of building a custom website. The design comes before development, serving to lay a visual blueprint for developers to digitally construct. When looking for a company to build your website it is important to understand the process taking place during these phases. […]
Drupal vs WordPress: What’s the Difference and Which is Better? – 2021
When you are considering using Drupal vs WordPress for your website CMS, you find an overwhelming amount of online content that plugs for one or the other. But, you don’t need to be “sold” on a platform – you need to know what the main difference is between the two in terms of usability, customization, […]
The Complete How to Host a Website Guide for Small Businesses in 2021
In many ways, the choice your business makes on how to host a website is just as important as the website, itself. Every website on the internet has a ‘host’ or provider of services to make your website data available to the world’s internet users. The best website hosting services ensure users can access your […]
Website Visitor Tracking and Analyzing Contents ROI
Determining the value of content on your website means website visitor tracking and analysis. If you focus on the direct revenue that comes from your inbound leads, you don’t see the entire picture. Track the ROI of web content by analyzing the concentric levels of the content marketing funnel. Learn how website visitor tracking is […]
The Most Important Website Design Elements: Content, Headers, & Menus
If you are in the process of having a custom website built, you are asked to provide opinions and guidance on many things. It can be tough to know where to begin when you are faced with offering opinions on the design proposals for your website. For you to get the website you want, it […]
Website Digital Design Process 2020: Key Elements of Web Design
The digital design phase is the most important phase of website development because it sets-forth a plan for the coding phase. The website design phase is like working with an architect on the blueprint of your house. The design phase culminates with your approval on a design, which becomes the framework for constructing your website. […]