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Why Advertising on a Podcast Can be Beneficial for Businesses

Nearly 20 years since their inception, podcasts continue to increase in popularity, with record numbers put up in 2021.  Last year topped all others for hours spent listening to podcasts, with 15 billion hours compared to 12 billion just two years ago, according to a SEMrush report.  The audio-driven format (some shows offer video components) […]

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What makes effective website copy?

Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]

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What is the Difference Between Web Design and Development? – 2021

Web design and development represent two separate, yet interdependent phases in the process of building a custom website. The design comes before development, serving to lay a visual blueprint for developers to digitally construct. When looking for a company to build your website it is important to understand the process taking place during these phases.  […]

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Website Visitor Tracking and Analyzing Contents ROI

Determining the value of content on your website means website visitor tracking and analysis. If you focus on the direct revenue that comes from your inbound leads, you don’t see the entire picture. Track the ROI of web content by analyzing the concentric levels of the content marketing funnel.  Learn how website visitor tracking is […]

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Website Digital Design Process 2020: Key Elements of Web Design

The digital design phase is the most important phase of website development because it sets-forth a plan for the coding phase. The website design phase is like working with an architect on the blueprint of your house. The design phase culminates with your approval on a design, which becomes the framework for constructing your website. […]

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