In digital advertising, geofencing has emerged as key technology, particularly when paired with social media apps and display ads. At DOJO Creative, we specialize in leveraging its power to offer our clients the newest features of targeted advertising for their campaigns. However, recent changes to Apple iPhone features have also altered the approach of marketers […]
Zero In on Your Digital Audience with Paid Social Media Ads
Our clients are always looking for effective ways to reach their target audience, build brand awareness and drive sales. Social media, accessed by more than 60% of the global population, offers one of the best avenues for businesses to achieve these goals. However, because organic reach on these platforms is limited by several factors, paid […]
What to Know about Newsletters and How MailChimp Can Help
When every brand is vying for eyeballs, newsletters can be an effective tool for tailored communication. At DOJO Creative, we understand the nuances of crafting newsletters that capture attention, offer relevant value and forge connections with our clients’ audiences and our own professional contacts. Let’s zoom in on the aspects of newsletters, their undeniable value […]
Unlocking the Potential of Automated Marketing with DOJO Creative
Automated marketing is a powerful tool that can transform how companies interact with their customers. But are you leveraging this now-commonplace approach to its fullest potential? At DOJO Creative, we specialize in guiding clients through the various pathways to automated marketing, helping to ensure they reap its diverse benefits. What is Automated Marketing? Automated marketing […]
Data-Driven Decisions: Strategies for Gauging Site Performance and How DOJO Creative Can Help
For businesses looking to assess and amplify their online presence, understanding how to measure a website’s success is key component. In some cases, we see clients challenged when trying to accurately gauge which strategies are working and which pages are driving results. In this article, we offer a few approaches for peeling back the layers […]
How to Measure Lead Conversions from Your Website
Effective lead generation is essential for any business seeking growth and increased revenue. With a well-designed website, you have a powerful tool at your disposal to generate leads and grow your business. However, it’s not enough to just have a website — you need to measure and analyze the results to ensure your efforts are […]
Tips for Assessing & Optimizing Entrance & Exit Pages
For website owners, understanding the importance of entrance and exit pages is vital. These pages play a large role in attracting and retaining visitors, enhancing user experience and search engine rankings and, ultimately, driving conversions. In this article, we’ll explore the concept of entrance and exit pages, their significance, tips on how to guide visitors […]
Bounce Rates & Average Time on Site Analysis: Tips for Improving Your Website Metrics
Part of DOJO Creative’s website optimization services includes analysis of bounce rates and time spent on sites by visitors. These two key metrics can indicate issues impacting the overall performance of your site and can contribute to your brand’s success or failure online. What’s the Difference Between Bounce Rate & Time Spent on Site? Bounce […]
How Many Words Should Your Webpage Have?
As content creators, we often focus on creating web pages that are visually captivating and easy to navigate. However, it’s imperative to not forget one crucial aspect of a content strategy — word count. The length of copy plays a significant role in determining the performance of our web pages. Studies have shown longer articles […]
DOJO Creative Celebrates 5 Years of Serving Clients
This week marks five years in business at DOJO Creative. What an incredible journey this has been for us. At the time we started, this was of one of the boldest things we had ever done. However, partner Josh Harmon and I knew we were capable as experts in the field, sharing more than 50 […]