Playlists, galleries, museums and social media feeds all share a common trait: someone somewhere is selecting what audiences consume. Curated content is the collection and presentation of material created by others, often related to a specific topic or niche interest of value to consumers, in turn providing value to the disseminator. Such media can include […]
Month: November 2021
Why rebrand?
Aspects of business shift daily, and adaptability is crucial in steering a company toward success. Customers change. Markets change. New competition rears its head. Rebranding — the creation of a new image and feel for an already established company or product —can be the needed solution for remaining relevant and top-of-mind among a crowded field […]