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Tips for Assessing & Optimizing Entrance & Exit Pages

For website owners, understanding the importance of entrance and exit pages is vital. These pages play a large role in attracting and retaining visitors, enhancing user experience and search engine rankings and, ultimately, driving conversions.  In this article, we’ll explore the concept of entrance and exit pages, their significance, tips on how to guide visitors […]

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SEO and Keyword Performance: Better Understand Your Site’s Visibility and What’s Driving Traffic

As online competition continues to soar, businesses seeking to reach their target audience need to pay more attention to their website’s search engine optimization (SEO) strategy. It’s not just about having a stunning website but also ensuring it’s optimized for search engines.  Assessing a website’s keyword and SEO performance is an essential step before a […]

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Analyzing Website Traffic: A Guide to Making Data-Driven Decisions

Though developing a successful website is no easy feat, understanding the behavior and engagement of your visitors can make it easier. After all, you don’t want to invest time and resources into a redesign or improvement strategy that misses the mark.  That’s where website traffic analysis comes in.  By digging into the data, you can […]

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