SEO and Keyword Performance: Better Understand Your Site’s Visibility and What’s Driving Traffic - DOJO Creative
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SEO and Keyword Performance: Better Understand Your Site’s Visibility and What’s Driving Traffic

As online competition continues to soar, businesses seeking to reach their target audience need to pay more attention to their website’s search engine optimization (SEO) strategy. It’s not just about having a stunning website but also ensuring it’s optimized for search engines. 

Assessing a website’s keyword and SEO performance is an essential step before a website redesign or new build. Conducting a thorough analysis helps you understand how visible your website is on search engines, which words and phrases users search for and how well your website performs against competitors.

Simply put: applying the right keywords can make a big difference in your online visibility and lead generation.

In this article, we’ll take a look at organic keywords, how they affect your site’s performance, which aspects of site visibility to consider and how DOJO Creative can help you explore SEO and keyword performance.

What are Organic Keywords?

Organic keywords, in particular, are essential factors to consider when assessing a website’s efficacy. These are words or phrases people use to search for products, services or information that match what your business offers without paying for ads. In other words, these are the words that search engines like Google recognize as relevant to your website’s content. 

They contrast with PPC (pay-per-click) keywords, which are paid for through marketing campaigns. 

Organic keywords can indicate how well your site is performing in search engine results pages (SERPs) and where you rank for different keywords. This is important because higher visibility in SERPs means more chances of getting clicks, traffic and, ultimately, more leads.

Ideally, businesses will want to zero in on organic keywords that rank low in difficulty and high in search volume when developing site content.

Make Use of Available Tools

By analyzing organic keywords, businesses can identify which search terms bring them the most traffic, which areas of their website require improvement and how well their SEO efforts are working. This is where tools such as Ahrefs can help. 

Ahrefs is an all-in-one SEO toolkit that can help you explore your site’s strengths and weaknesses, identify your competitors and find untapped keywords that can bring you more traffic. Other similar programs that can be useful include Google Analytics, Moz Pro and Semrush.

Consider These Key Areas

When assessing your site’s SEO and keyword performance, here are some areas to focus on:

Keyword research: Which keywords are you currently ranking for? Which keywords do you want to rank for? Conduct thorough research and identify the right keywords for your business and target audience.

On-page optimization: Your website’s structure, content and technical elements should be optimized for the search engines. Ensure your site is mobile-friendly, has a clear hierarchy and uses relevant tags and keywords.

Backlink analysis: Backlinks from other reputable sites can boost your site’s authority and visibility. Identify your current backlinks, assess their quality and work on building more high-quality backlinks.

Content strategy: Content plays a big role in SEO and lead generation. Ensure your site has relevant and high-quality content that targets your keywords and addresses your audience’s needs and pain points. Routinely published, evergreen content such as industry-specific, keyword-rich blog posts can aid in boosting site visibility.

How DOJO Creative Can Help

At DOJO Creative, we specialize in guiding clients through their website redesign and new builds. Applying our process, we can help you assess your website’s keyword and SEO performance, identify areas for improvement and develop a comprehensive strategy for success. Our team can conduct thorough research on your target audience and niche, identify relevant keywords, optimize your site’s structure and content and assist you in achieving higher visibility and lead generation.

Are you mulling over a website redesign for your business or starting from scratch? Have a question about augmenting your current site’s performance but not sure where to start? We want to hear about it.

Contact DOJO Creative partner Doug Elder today at 574-276-4998 or to schedule a consultation and learn more about our services!