Determining the value of content on your website means website visitor tracking and analysis. If you focus on the direct revenue that comes from your inbound leads, you don’t see the entire picture. Track the ROI of web content by analyzing the concentric levels of the content marketing funnel. Learn how website visitor tracking is […]
The Most Important Website Design Elements: Content, Headers, & Menus
If you are in the process of having a custom website built, you are asked to provide opinions and guidance on many things. It can be tough to know where to begin when you are faced with offering opinions on the design proposals for your website. For you to get the website you want, it […]
Website Digital Design Process 2020: Key Elements of Web Design
The digital design phase is the most important phase of website development because it sets-forth a plan for the coding phase. The website design phase is like working with an architect on the blueprint of your house. The design phase culminates with your approval on a design, which becomes the framework for constructing your website. […]
The Worst Controversial Ads and Slogans Ever Produced in Marketing
Advertising is more of an art than a science – but there sure are some pretty bad advertisements out there. Every once in awhile, marketers completely miss the mark, resulting in some of the most controversial ads and worst slogans, ever. Though they might be examples of failure, they are valuable examples of what not […]
What is Content Creation and Why Content is Vital to Your Business
Content is any piece of information or media that users engage with on the internet. Your business’s online presence hinges on the content which you produce, and the value it provides to your audience. Therein lies the crux of content creation. Learn why digital content creation is vital to growing and maintaining your online presence. […]
Website Redesign Triggers: 6 Signs Your Website Needs an Update in 2020
Websites are an important part of your business – but only if it adds benefit to your business. An outdated website detracts from, both, the reputation of your business among prospective customers, and your results page ranking in search engines. So, how can you tell if you need a website redesign? This article lays out […]
Essential Marketing Tactics: Brick and Mortar COVID-19 Survival Guide
The coronavirus pandemic is forcing brick and mortar businesses to shift marketing tactics and retail operations to digital platforms. The good news is that your customers are still ready and willing to buy. So, how can your brick and mortar business connect with its customers during the COVID-19 crisis? If your business has been slow […]
What is a Full Stack Developer? And Why it Matters to Your Website
All web developers have a different level of systems-mastery in their approach to building digital infrastructures. Many website developers seek to become a full stack developer – but why? To understand what a full stack developer is, you need to understand how websites work, and what the “stack” is. The “stack” refers to a given […]
What’s the Website Development Process? A 4-Phase Project Overview
Building a website is a bit like building a house. The type of house or website you want to build determines the building process. To build your digital infrastructure, the website development process goes through 4-stages of work. Find out what to expect when working with your website development team over the course of your […]
Front End vs Back End of Your Website: Everything You Need to Know
If you’re beginning a journey into running your own website, you’ve probably heard of the front end vs back end. But you might be a little foggy on what the front end and back end matter in terms of performing admin functions. This is your easy-to-understand guide on everything you need to know about the […]