Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
Category: Digital Marketing
What is the Difference Between Web Design and Development? – 2021
Web design and development represent two separate, yet interdependent phases in the process of building a custom website. The design comes before development, serving to lay a visual blueprint for developers to digitally construct. When looking for a company to build your website it is important to understand the process taking place during these phases. […]
Drupal vs WordPress: What’s the Difference and Which is Better? – 2021
When you are considering using Drupal vs WordPress for your website CMS, you find an overwhelming amount of online content that plugs for one or the other. But, you don’t need to be “sold” on a platform – you need to know what the main difference is between the two in terms of usability, customization, […]
The Complete How to Host a Website Guide for Small Businesses in 2021
In many ways, the choice your business makes on how to host a website is just as important as the website, itself. Every website on the internet has a ‘host’ or provider of services to make your website data available to the world’s internet users. The best website hosting services ensure users can access your […]
Website Visitor Tracking and Analyzing Contents ROI
Determining the value of content on your website means website visitor tracking and analysis. If you focus on the direct revenue that comes from your inbound leads, you don’t see the entire picture. Track the ROI of web content by analyzing the concentric levels of the content marketing funnel. Learn how website visitor tracking is […]
The Most Important Website Design Elements: Content, Headers, & Menus
If you are in the process of having a custom website built, you are asked to provide opinions and guidance on many things. It can be tough to know where to begin when you are faced with offering opinions on the design proposals for your website. For you to get the website you want, it […]
Website Digital Design Process 2020: Key Elements of Web Design
The digital design phase is the most important phase of website development because it sets-forth a plan for the coding phase. The website design phase is like working with an architect on the blueprint of your house. The design phase culminates with your approval on a design, which becomes the framework for constructing your website. […]
Essential Marketing Tactics: Brick and Mortar COVID-19 Survival Guide
The coronavirus pandemic is forcing brick and mortar businesses to shift marketing tactics and retail operations to digital platforms. The good news is that your customers are still ready and willing to buy. So, how can your brick and mortar business connect with its customers during the COVID-19 crisis? If your business has been slow […]
What’s the Website Development Process? A 4-Phase Project Overview
Building a website is a bit like building a house. The type of house or website you want to build determines the building process. To build your digital infrastructure, the website development process goes through 4-stages of work. Find out what to expect when working with your website development team over the course of your […]
What is Digital Marketing? The Simplest Guide in the World
It’s clear that marketing has gone digital. What are your options? Here’s the simple answer to “what is digital marketing?”