Doug Elder Archives - DOJO Creative
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Unlocking the Potential of Automated Marketing with DOJO Creative

Automated marketing is a powerful tool that can transform how companies interact with their customers. But are you leveraging this now-commonplace approach to its fullest potential? At DOJO Creative, we specialize in guiding clients through the various pathways to automated marketing, helping to ensure they reap its diverse benefits. What is Automated Marketing? Automated marketing […]

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How to Measure Lead Conversions from Your Website

Effective lead generation is essential for any business seeking growth and increased revenue. With a well-designed website, you have a powerful tool at your disposal to generate leads and grow your business. However, it’s not enough to just have a website — you need to measure and analyze the results to ensure your efforts are […]

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Tips for Assessing & Optimizing Entrance & Exit Pages

For website owners, understanding the importance of entrance and exit pages is vital. These pages play a large role in attracting and retaining visitors, enhancing user experience and search engine rankings and, ultimately, driving conversions.  In this article, we’ll explore the concept of entrance and exit pages, their significance, tips on how to guide visitors […]

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How Many Words Should Your Webpage Have?

As content creators, we often focus on creating web pages that are visually captivating and easy to navigate.  However, it’s imperative to not forget one crucial aspect of a content strategy — word count. The length of copy plays a significant role in determining the performance of our web pages.  Studies have shown longer articles […]

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DOJO Creative Celebrates 5 Years of Serving Clients

This week marks five years in business at DOJO Creative. What an incredible journey this has been for us.  At the time we started, this was of one of the boldest things we had ever done. However, partner Josh Harmon and I knew we were capable as experts in the field, sharing more than 50 […]

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SEO and Keyword Performance: Better Understand Your Site’s Visibility and What’s Driving Traffic

As online competition continues to soar, businesses seeking to reach their target audience need to pay more attention to their website’s search engine optimization (SEO) strategy. It’s not just about having a stunning website but also ensuring it’s optimized for search engines.  Assessing a website’s keyword and SEO performance is an essential step before a […]

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DOJO Creative Settles Into New Downtown Mishawaka Office

MISHAWAKA — Seats are now filled inside DOJO Creative’s recently renovated downtown office. Team members of the Mishawaka-based creative agency gathered Monday morning for the company’s first production meeting at its new location, 119 S. Main St.  DOJO Creative’s three-phase renovation and rehabilitation of the former Gene’s Camera Store is one of the latest contributions to […]

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Assessing Page Speed: How to Combat Common Issues in Site Performance

In today’s fast-paced, digital world, website visitors demand an exceptional user experience that includes blazing fast page speeds. A website that lags in loading risks losing potential visitors, which could lead to fewer conversions and lower revenues. Because of this, optimizing a website’s page speed is a crucial aspect of website design.  In this blog […]

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Site Design Evaluation: Before We Build, We Review

*This is the second installment in our blog series detailing our process for site development* Your website’s design is a digital red carpet, welcoming visitors to your world. Failing to construct an engaging aesthetic or employ effective design elements for your website can hinder customer engagement and connection with your brand. A website design evaluation […]

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