For website owners, understanding the importance of entrance and exit pages is vital. These pages play a large role in attracting and retaining visitors, enhancing user experience and search engine rankings and, ultimately, driving conversions. In this article, we’ll explore the concept of entrance and exit pages, their significance, tips on how to guide visitors […]
Bounce Rates & Average Time on Site Analysis: Tips for Improving Your Website Metrics
Part of DOJO Creative’s website optimization services includes analysis of bounce rates and time spent on sites by visitors. These two key metrics can indicate issues impacting the overall performance of your site and can contribute to your brand’s success or failure online. What’s the Difference Between Bounce Rate & Time Spent on Site? Bounce […]
How Many Words Should Your Webpage Have?
As content creators, we often focus on creating web pages that are visually captivating and easy to navigate. However, it’s imperative to not forget one crucial aspect of a content strategy — word count. The length of copy plays a significant role in determining the performance of our web pages. Studies have shown longer articles […]
DOJO Creative Celebrates 5 Years of Serving Clients
This week marks five years in business at DOJO Creative. What an incredible journey this has been for us. At the time we started, this was of one of the boldest things we had ever done. However, partner Josh Harmon and I knew we were capable as experts in the field, sharing more than 50 […]
SEO and Keyword Performance: Better Understand Your Site’s Visibility and What’s Driving Traffic
As online competition continues to soar, businesses seeking to reach their target audience need to pay more attention to their website’s search engine optimization (SEO) strategy. It’s not just about having a stunning website but also ensuring it’s optimized for search engines. Assessing a website’s keyword and SEO performance is an essential step before a […]
Analyzing Website Traffic: A Guide to Making Data-Driven Decisions
Though developing a successful website is no easy feat, understanding the behavior and engagement of your visitors can make it easier. After all, you don’t want to invest time and resources into a redesign or improvement strategy that misses the mark. That’s where website traffic analysis comes in. By digging into the data, you can […]
DOJO Creative Settles Into New Downtown Mishawaka Office
MISHAWAKA — Seats are now filled inside DOJO Creative’s recently renovated downtown office. Team members of the Mishawaka-based creative agency gathered Monday morning for the company’s first production meeting at its new location, 119 S. Main St. DOJO Creative’s three-phase renovation and rehabilitation of the former Gene’s Camera Store is one of the latest contributions to […]
Assessing Page Speed: How to Combat Common Issues in Site Performance
In today’s fast-paced, digital world, website visitors demand an exceptional user experience that includes blazing fast page speeds. A website that lags in loading risks losing potential visitors, which could lead to fewer conversions and lower revenues. Because of this, optimizing a website’s page speed is a crucial aspect of website design. In this blog […]
Website Audit: Why Review Site Copy and Content Prior to a Redesign?
A website’s content and copy are integral components of any website redesign. The content and copy are what drive the user experience and determine how successful a site is in delivering its message. Reviewing a website’s content and copy prior to redesigning is a critical phase in the website audit. Many times, outdated content can […]
Site Design Evaluation: Before We Build, We Review
*This is the second installment in our blog series detailing our process for site development* Your website’s design is a digital red carpet, welcoming visitors to your world. Failing to construct an engaging aesthetic or employ effective design elements for your website can hinder customer engagement and connection with your brand. A website design evaluation […]