When you’re starting a business or rebranding, one of the most important decisions you’ll make is what logo to choose. Logos are an essential part of any operation, helping to create a visual identity that can be easily recognized by consumers. Your logo is the face of your company and it’ll be seen everywhere from […]
Shoppable Content: Simplifying the Path Between Business and Consumer
Businesses overlooking social commerce could be missing out on big revenue. People are spending more time on apps such as TikTok and Instagram, with the former surpassing 1 billion monthly active users in 2021 and accomplishing the feat faster than any other name in the 1 billion club. No longer solely content-sharing platforms, these apps […]
Why Advertising on a Podcast Can be Beneficial for Businesses
Nearly 20 years since their inception, podcasts continue to increase in popularity, with record numbers put up in 2021. Last year topped all others for hours spent listening to podcasts, with 15 billion hours compared to 12 billion just two years ago, according to a SEMrush report. The audio-driven format (some shows offer video components) […]
How to improve page speed
It’s simple: the faster your website loads, the more satisfied customers will be. With so many digital distractions vying for online users’ attention, page speed matters. On average, it takes 3.21 seconds for a webpage to load; this load time directly correlates to, among others site aspects, bounce rate (the percentage of visitors who navigate […]
Why is Magento a preferred e-commerce platform?
Shopping is one of the most popular online activities worldwide, with surges in e-commerce occurring over the past two years due, in part, to pandemic-related factors. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and e-retail revenues are projected to grow to $5.4 trillion in 2022, according to Statista. Used by more than […]
Why upgrade from Drupal 7 to Drupal 9?
The clock is ticking for Drupal 7 users. Built on principles such as collaboration, globalism and innovation, Drupal is a free, open-source content management system powering many of the digital applications and sites we use each day. Previously, Drupal 7’s end-of-life was scheduled for November 2021; this means automated testing services for Drupal 7 will […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is a bulk email marketing campaign?
With more digital marketing options available than ever before, email continues to rank high as a reliable method for reaching audiences. Airlines pushing discounted flights through subject-line deals, those Groupon bundle announcements, Ticketmaster releasing tour dates — all can be examples of bulk email marketing, with subscribers typically gained by their opting in. Though social […]
What do you mean by curated content?
Playlists, galleries, museums and social media feeds all share a common trait: someone somewhere is selecting what audiences consume. Curated content is the collection and presentation of material created by others, often related to a specific topic or niche interest of value to consumers, in turn providing value to the disseminator. Such media can include […]
Aspects of business shift daily, and adaptability is crucial in steering a company toward success. Customers change. Markets change. New competition rears its head. Rebranding — the creation of a new image and feel for an already established company or product —can be the needed solution for remaining relevant and top-of-mind among a crowded field […]