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How Many Words Should Your Webpage Have?

As content creators, we often focus on creating web pages that are visually captivating and easy to navigate.  However, it’s imperative to not forget one crucial aspect of a content strategy — word count. The length of copy plays a significant role in determining the performance of our web pages.  Studies have shown longer articles […]

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Analyzing Website Traffic: A Guide to Making Data-Driven Decisions

Though developing a successful website is no easy feat, understanding the behavior and engagement of your visitors can make it easier. After all, you don’t want to invest time and resources into a redesign or improvement strategy that misses the mark.  That’s where website traffic analysis comes in.  By digging into the data, you can […]

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