What Is Front End Optimization? - DOJO Creative
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What Is Front End Optimization?

Computer users are impatient. They don’t want to wait for your website to load. Every second counts when it comes to loading time because you are losing potential viewers by the second.

Front end optimization is a way of fine-tuning your website to make it more browser friendly and quicker to load.

Front end optimization focuses on reducing file size and minimizing the number of requests needed for a given page to load. Basically, front end optimization makes your website less clunky.

Website loading time is a critical ranking factor for Google. Poorly optimized websites are slow to load, aren’t mobile ready and struggle with browser incompatibilities.

What is the goal of front end optimization?

The goal of front end optimization is to give users what they want from a website or an application quickly and ensure they have a smooth experience while interacting with it.

Every website is made up of HTML (Hypertext Markup Language), JavaScript and CSS (Cascading Style Sheets) code files. The more complex the page, the longer the expected loading time. To improve site responsiveness, these large code files should be compressed.

Ways of improving front end optimization

Images can drastically slow down websites. Each image file contains a trove of information that isn’t related to the photo, including dates, locations, camera specifications, and other irrelevant information. You can streamline an image’s lengthy loading process by deleting the extra image data with optimization tools.

Also, use a Content Delivery Network (CDN), which is a highly distributed platform of servers that helps minimize delays in loading web page content by reducing the distance between the user and server. CDNs use servers located throughout the world, which will greatly improve your website speed.

Another method is to enable prefetching, which is the loading of a resource before it is required. That decreases the time waiting for that resource. 

Front end optimization improves a user’s perception of a website and will increase the number of users visiting your website. Dojo Creative is a web, print, branding and digital marketing company that can help your business if its needs help with front end optimization.