When you’re starting a business or rebranding, one of the most important decisions you’ll make is what logo to choose. Logos are an essential part of any operation, helping to create a visual identity that can be easily recognized by consumers.
Your logo is the face of your company and it’ll be seen everywhere from your website to business cards, fliers, social media and more. It’s imperative to choose a logo that accurately represents your brand and resonates with your target audience. In this blog post, we’ll cover some things to consider when choosing a logo for your company and how DOJO Creative can lead eyes to your product or service.
STYLE
One of the first things to consider is what kind of logo you want. There are three main types of logos: textual, graphic and abstract. Textual logos, as the name suggests, rely primarily on text to create a recognizable brand. They can be as simple as a company name in a distinct font or as complex as a slogan or tagline.
Graphic logos, on the other hand, make use of images and symbols to communicate a company’s message. Abstract logos are more conceptual in nature, often making use of shapes and colors to create an association with the brand in question. The type of logo that is right for a particular business will depend on its overall branding strategy. However, all logos should be simple, memorable and reflective of the company’s core values.
COLOR
Another thing to consider is the colors you use in your logo. Certain colors can convey different messages and create different impressions. For example, red is often associated with energy and passion, while blue is associated with stability and trustworthiness. Conversely, if a company wants to convey a sense of power or authority, darker colors like black or purple might be more appropriate. As a result, the colors you choose for your logo can influence how consumers perceive your brand.
In addition to conveying certain messages, colors can also be used to target specific demographics. Studies have shown ]warmer colors such as red and orange are more appealing to younger audiences, while cooler colors blue and green are more appealing to older audiences. As a result, if you know who your target audience is, you can use colors to help attract them to your brand.
You’ll also want to make sure the colors you choose are compatible with the logo itself. For example, you wouldn’t want to use a yellow logo on a white background, as it would be difficult to read.
DESIGN
Once you have decided on the type and color of your logo, you’ll need to start thinking about the design.
This is where things can get a bit tricky.
You want your logo to be eye-catching and memorable, but you don’t want it to be so busy that it’s difficult to understand. The design should be simple enough that it can be easily reproduced but also distinctive enough to leave an impression.
Consider how the design will be used — for example, on business cards, websites or product packaging. A good rule of thumb is to keep it simple. Use clean lines and shapes, and avoid incorporating too many colors or font styles.
WHY GO DOJO?
Unfortunately, many businesses try to save money by designing their own logo or using an online logo generator.
This is a mistake, often creating failed first impressions among potential customers.
A logo is much more than just a graphic; it’s a carefully crafted symbol that represents the values and mission of a company. Designing a logo requires knowledge of typography, color theory and composition. Most importantly, it requires an understanding of how to communicate a message through visual elements.
Let DOJO Creative lead eyes to your product or service.
DOJO Creative has the skills and experience necessary to create a logo that will make a lasting impression, collaborating with clients and taking all visual factors into consideration. Our designers are capable of providing several varied logo choices, ensuring clients have options to compare, contrast and adjust.