Any business owner knows the words on their website are significant. They’re often the first introduction a potential customer will have to the company and they can be make-or-break in terms of whether or not that person chooses to do business with them. Hiring a professional writer is an investment, but it’s one that will pay off in terms of helping you to attract and retain customers.
So, what exactly makes a writer qualified to handle your business’s website content and marketing initiatives?
1. First and foremost, professional writers possess a deep understanding of both the art and science of effective writing. They know how to create content that is both engaging and fruitful, which can result in better website traffic and ROI.
Many businesses today are realizing the importance of quality content and turning to professional writers to help them create it. Engaging content is key to keeping people on your website longer, and effective content is essential for getting your message across. Professional writers understand how to craft content that achieves both, culminating in a better overall user experience.
A writer can help you create more effective, persuasive copy. If you want your website or sales materials to pack a real punch, consider the help of a professional writer. Additionally, good content can help your business rank higher in search engines, bringing more traffic to your site, with greater potential for conversions.
By applying the principles of strong copywriting, professional writers are able to produce pieces that capture attention and encourage click-throughs.
2. A writer can help you produce a consistent stream of new content, keeping your website fresh and up-to-date.
A website that is routinely updated with new content is more likely to attract and retain visitors than a website that is stale and outdated. A writer can help you develop new content ideas and produce content that will keep your website relevant, giving your readers something to return for.
In addition, a writer can help ensure your content is keyword-optimized, making it more likely to be found by potential customers. There are several tools available to steer project optimization of content during the writing phase. They can organize analytics, indicate a business’ online strengths and vulnerabilities and offer a piece of the bigger picture to consider when devising a content marketing plan.
Effective writers will survey the digital presence of a business’ competitors, noting keywords, trends and other data that routinely directs online traffic to the other guys. They’ll also assess a business’ current marketing footprint before strategizing toward a path forward.
3. Writers are trained to sort out ideas and define approaches to content creation. A writer can save you time and energy by taking care of all your content needs, so you can focus on running your business.
You know your product, you know your audience but you’re struggling to put pen to paper (in this case, fingers to the keypad).
There’s also a pile of work accumulating and only so many hours in the day.
A writer can save you time. Creating high-quality copy takes time and effort. If you don’t have the hours to spare, it makes sense to hire a writer to do it for you.
Working with an outsourced writer aids in sorting a business’ approach to content creation. A professional writer can help you sift through concepts, ideas and goals to get at the heart of your mission, all while maintaining a consistent voice and tone for your business across all materials.
Following a consultation, DOJO Creative can take the reins in developing your business’ copy, aligning with your vision at each step of the collaboration.
4. Professional writers are typically teamed with experts capable of creating engaging and visually appealing designs for websites and marketing materials. This can help make your site more visually striking to visitors and elevate your marketing materials.
Professional writers understand how to craft optimized content that will help your website rank higher in search engine results pages (SERPs), while designers know how to create visually appealing websites that will keep visitors engaged and elevate online visibility. At DOJO Creative, we include client training following the completion of website projects, encouraging business owners to learn more about their digital doormat.
By hiring a professional writer and designer, you can be confident the content on your site will be of fine quality and accurate. This is crucial, as poor-quality site content can stain your business’s reputation and cause potential customers to flock to your competitors instead.
In the event of a head scratcher or issue, a professional writing and design team can also diagnose and correct problems quickly, getting your operations back on track.
5. A writer can offer an objective perspective. It can be difficult to be objective about your own business, but a writer will have no trouble seeing things from your customers’ point of view and crafting copy that resonates with them.
It can be difficult to see things from your customers’ perspective. After all, you know your product or service inside and out — and you’re passionate about what you do.
That’s where a writer can help.
A writer can take a step back and look at your business objectively, seeing things from your customers’ point of view. They can then craft copy that resonates with them, whether it’s for your website, brochure or a blog post. A writer who is objective can also help you to identify areas of your business that need improvement.
In other words, a writer can help you bridge the gap between you and your customers, making it easier for them to understand what you do and why they should care.
If you’re seeking someone to help you create compelling content that speaks to your customers, consider partnering with DOJO Creative for your next writing project.
DOJO Creative is a full-service web design and marketing firm, specializing in site construction, copywriting and content marketing. Contact us today to learn how we can help advance your next marketing initiative!