Why is Magento a preferred e-commerce platform? - DOJO Creative
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Why is Magento a preferred e-commerce platform?

Shopping is one of the most popular online activities worldwide, with surges in e-commerce occurring over the past two years due, in part, to pandemic-related factors.

In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and e-retail revenues are projected to grow to $5.4 trillion in 2022, according to Statista.

Used by more than 250,000 merchants worldwide, Magento is a preferred open-source e-commerce platform among the nearly 400 options for businesses. Because the program is open source — source code is made freely available for possible modification and redistribution — collaborative efforts among users often take place, yielding regular, improved functionality. Magento’s flexibility makes it a leading choice for website owners seeking to sell a product online.


Magento is highly customizable, with a deep well of options for design, third-party integrations and scalability to fit a growing business’s needs as they arise. Magento can easily handle large inventories, as well as a high volume of visitors and sales.


In a global market, Magento’s support of numerous currencies and languages makes it a leading choice for e-commerce. Tools such as a geoIP redirect module can automatically detect a visitor’s location before redirection, displaying prices in the visitor’s local currency and adapting to the user’s browser language.


Magento’s marketplace offers hundreds of extensions for marketing, payments, customer support, accounting, sales, analytics, shipping and fulfillment, as well as site optimization.


Magento’s SEO module helps drive traffic and improve website rankings on search engines, providing the ability to optimize canonical and alternate URLs, meta robots, cross-links and HTML sitemaps with ease


With so much e-commerce occurring on mobile devices, it’s crucial for sales platforms to accommodate visitors’ needs. Magento allows businesses to offer consistent user experiences across different displays, no matter the screen size.


Magento allows businesses the freedom to choose a hosting company and retain ownership of their files. Many hosts configure their servers to maximize Magento hosting performance. Users are also able to host numerous sites from a single back-end admin.

DOJO Creative is a web, print, branding and digital marketing company able to assist your business in building an e-commerce store using the Magento platform.