It’s simple: the faster your website loads, the more satisfied customers will be. With so many digital distractions vying for online users’ attention, page speed matters. On average, it takes 3.21 seconds for a webpage to load; this load time directly correlates to, among others site aspects, bounce rate (the percentage of visitors who navigate […]
Why is Magento a preferred e-commerce platform?
Shopping is one of the most popular online activities worldwide, with surges in e-commerce occurring over the past two years due, in part, to pandemic-related factors. In 2020, retail e-commerce sales worldwide amounted to $4.28 trillion and e-retail revenues are projected to grow to $5.4 trillion in 2022, according to Statista. Used by more than […]
Why upgrade from Drupal 7 to Drupal 9?
The clock is ticking for Drupal 7 users. Built on principles such as collaboration, globalism and innovation, Drupal is a free, open-source content management system powering many of the digital applications and sites we use each day. Previously, Drupal 7’s end-of-life was scheduled for November 2021; this means automated testing services for Drupal 7 will […]
What makes effective website copy?
Most visitors of a website are seeking a solution to a problem, and they’re doing so quickly. On average, people spend 15 seconds reading during a website visit. That’s 15 seconds to get your most potent, effective copy out front. Make it count and consider these suggestions when drafting your company’s next round of website […]
What is a bulk email marketing campaign?
With more digital marketing options available than ever before, email continues to rank high as a reliable method for reaching audiences. Airlines pushing discounted flights through subject-line deals, those Groupon bundle announcements, Ticketmaster releasing tour dates — all can be examples of bulk email marketing, with subscribers typically gained by their opting in. Though social […]
What do you mean by curated content?
Playlists, galleries, museums and social media feeds all share a common trait: someone somewhere is selecting what audiences consume. Curated content is the collection and presentation of material created by others, often related to a specific topic or niche interest of value to consumers, in turn providing value to the disseminator. Such media can include […]
Why rebrand?
Aspects of business shift daily, and adaptability is crucial in steering a company toward success. Customers change. Markets change. New competition rears its head. Rebranding — the creation of a new image and feel for an already established company or product —can be the needed solution for remaining relevant and top-of-mind among a crowded field […]
What Is Front End Optimization?
Computer users are impatient. They don’t want to wait for your website to load. Every second counts when it comes to loading time because you are losing potential viewers by the second. Front end optimization is a way of fine-tuning your website to make it more browser friendly and quicker to load. Front end optimization […]
What To Look For When Hiring a Drupal Developer
So you need to hire a Drupal developer. Should be a straightforward process, right? Not necessarily. The first step in hiring a Drupal developer is determining exactly what you are looking for. The term Drupal developer encompasses a wide range of skills. Drupal is an open-source content management system for websites with code written in […]
How much should a logo design cost?
Having a professionally designed logo is essential for a business whether it is startup or has been around for years. It gives a client that all-important first impression of your business. The logo conveys a message about your brand. A do-it-yourself logo could give people the impression you are a fly-by-night operation. A quality logo […]