Aspects of business shift daily, and adaptability is crucial in steering a company toward success. Customers change. Markets change. New competition rears its head. Rebranding — the creation of a new image and feel for an already established company or product —can be the needed solution for remaining relevant and top-of-mind among a crowded field […]
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What Is Front End Optimization?
Computer users are impatient. They don’t want to wait for your website to load. Every second counts when it comes to loading time because you are losing potential viewers by the second. Front end optimization is a way of fine-tuning your website to make it more browser friendly and quicker to load. Front end optimization […]
What To Look For When Hiring a Drupal Developer
So you need to hire a Drupal developer. Should be a straightforward process, right? Not necessarily. The first step in hiring a Drupal developer is determining exactly what you are looking for. The term Drupal developer encompasses a wide range of skills. Drupal is an open-source content management system for websites with code written in […]
How much should a logo design cost?
Having a professionally designed logo is essential for a business whether it is startup or has been around for years. It gives a client that all-important first impression of your business. The logo conveys a message about your brand. A do-it-yourself logo could give people the impression you are a fly-by-night operation. A quality logo […]
What Does a Digital Marketing Agency Do?
A digital marketing agency helps your business grow by helping you find more customers online by making your brand easier to find. They do this through improved website design, logo design and content strategies, including blogs, social media, search engine optimization (SEO) and pay-per-click advertising campaigns that drive traffic to your site. The ability to […]
Landing Page vs. Website
The difference between a landing page and a website is kind of like the difference between a book cover and a book. The goal of the former is meant to entice people in, while the latter is meant to tell the whole story. A landing page is where a visitor “lands” after clicking on a […]
Why hire a graphic designer?
Your computer has hundreds of fonts of diverse styles, you have a state-of-the-art printer and you’ve created numerous fliers that have impressed co-workers. With so many marketing materials at your fingertips, why hire a graphic designer? Because do-it-yourself may work when it comes to minor home projects, it is not good enough when it comes […]
What is the Best Online Platform for E-commerce Websites?
Choosing the best online platform for your e-commerce business means narrowing down and comparing the top options. Each e-commerce platform offers different features and characteristics, and there is rarely a one-size-fits-all solution. Instead, determining the right e-commerce platform for your business depends on your needs. Learn everything you need to know about different e-commerce platforms […]
WordPress for Dummies 2021 Guide – Why is My Website Slow?
If your WordPress website is running slow, this is your 2021 WordPress for dummies guide to what might be wrong. Site loading speed is directly connected with bounce rate, so the slower your website, the more users leave before interacting with content. Consequently, search engines prioritize content with a low bounce rate, so a slow […]
The Worst Controversial Ads and Slogans Ever Produced in Marketing
Advertising is more of an art than a science – but there sure are some pretty bad advertisements out there. Every once in awhile, marketers completely miss the mark, resulting in some of the most controversial ads and worst slogans, ever. Though they might be examples of failure, they are valuable examples of what not […]